Retail brand · India
BSR Hub
200K+ followers
A dormant page turned into the brand’s main audience.
01 — The problem
What we walked into.
The business was running fine. The digital side was an afterthought handled between other jobs.
Posting was sporadic, so the audience never compounded — every post started from zero reach.
There was no website, which meant no owned home for the brand and nowhere to send traffic.
No content strategy, so nobody could say what the page was for or who it was talking to.
02 — What we did
What we took over.
Set a content strategy first: who the page talks to, what it posts, how often, and what each post is meant to do.
Took over day-to-day handling across Instagram and Facebook so posting stopped depending on someone being free.
Built a production rhythm — shoot in batches, edit in batches, publish on schedule.
Built the website as the owned destination, so social traffic finally had somewhere to land.
03 — The result
The numbers.
200K+
Followers built across Instagram and Facebook
1
Owned website replacing a social-only presence
7-day
Posting rhythm held without client involvement
04 — What we’d do next
Where we’d go from here.
Turn audience into a list. Capture on the website, then a simple automated sequence so followers become contacts the brand actually owns.
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