Unisex family salon
Hairways Unisex Salon
200K+ followers
A full chair every day, and a feed that keeps it that way.
Scope
- Social media handling
- Content production
- Salon website
01 — The problem
What we walked into.
A salon lives or dies on being seen. This one was good, and almost nobody outside its street knew.
Services, pricing structure and treatments existed only on a printed menu inside the shop.
No website meant no way to browse the service list or find the salon through search.
Social was occasional and inconsistent — nothing that showed the actual quality of the work.
02 — What we did
What we took over.
Built a content library out of the real work: cuts, colour, facials, treatments, before and after.
Took over social handling across Instagram and Facebook with a consistent weekly rhythm.
Shipped the salon website with the full service menu, so every treatment is findable and shareable.
Made the whole service menu work on a phone, because that is where it gets read.
03 — The result
The numbers.
200K+
Followers built across Instagram and Facebook
100%
Service menu online and searchable
0
Printed menus needed to answer a pricing question
04 — What we’d do next
Where we’d go from here.
Online booking wired straight into the service pages, plus local paid ads on a tight radius — the fastest lever a single-location salon has.
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