Menswear retail · 4 stores · Bangalore
Anil Adda Menswear
300K+ followers
Four busy stores, finally with a digital presence to match.
01 — The problem
What we walked into.
Four stores doing real business in Bangalore. Walk in on a Saturday and they are full.
Online, none of that existed. No website, so nobody outside the neighbourhood could find them or buy from them.
The social pages were dormant — a few posts, no schedule, nothing that looked like the shops themselves.
Customers were discovering the brand by walking past it. That was the entire funnel.
02 — What we did
What we took over.
Took the social accounts over completely — calendar, shooting, editing, captions, posting, replies.
Built a content engine around what the stores actually sell: fits, fabrics, new arrivals, festive collections.
Rebuilt the brand presence so the feed looks like the stores feel — not like a generic apparel page.
Shipped an e-commerce website so the catalogue sells outside store hours and outside Bangalore.
03 — The result
The numbers.
300K+
Followers built across Instagram and Facebook
4
Stores now feeding one connected digital presence
24/7
Catalogue selling outside store hours
04 — What we’d do next
Where we’d go from here.
Paid social on the proven top-selling categories, with tracking wired from ad click through to checkout — so spend can be judged on revenue, not reach.
Next project